Morning has chosen Waro to provide eco-design support for its furniture range!

The Challenge

In 2020, Morning launched its own range of eco-designed furniture with a triple objective:

🏢 Responding to the needs of the working world

🪴 Contribute to the aesthetics of Morning spaces

👣 Minimizing the environmental impact of the range's products

The Solution

Morning chose Waro to help them with the eco-design of their furniture range!

The platform has enabled Morning to integrate life cycle assessment into its product development process and guide the furniture team in their eco-design choices, providing clear, actionable data right from the prototype phase. 🚀🌿

What's your role at Morning?

My main mission is the responsible eco-design of our Morning furniture range, in addition to developing sustainable strategies for the layout of our coworking spaces. This task involves in-depth research into materials and methods that can significantly reduce the environmental impact of our offices.

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What are your goals and how does Waro help you achieve them?

We had already carried out a Life Cycle Assessment (LCA) of our first office with the help of a consultancy firm, but this first initiative had its limitations.

Indeed, the report provided was very general and didn't allow for detailed immersion in the modeling and calculations, making it difficult to use in a practical and precise way for our day-to-day work.

Faced with these constraints, our objective became clear: we needed to set up an in-house tool that would enable us to carry out our LCAs to measure the impact of our furniture independently, while at the same time having access to the modelling and calculation details to be able to really understand our impact.

Why did you choose Waro?

In my search for a suitable eco-design tool, I came up against several challenges. The traditional Life Cycle Assessment (LCA) tools I experimented with turned out to be too complex to use. I couldn't find a tool specifically designed for furniture LCA.

I also explored solutions for calculating environmental impact from a more general point of view, but these didn't meet our specific needs either. After six to seven months of intensive research, it was clear that the existing solutions didn't meet our requirements at Morning.

Then I discovered Waro! After attending a demo of the platform, I realized that the tool was exactly what we wanted, allowing us to manage our processes and get results quickly.

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How do you use Waro on an everyday basis?

In the beginning, I did LCAs on our finished products to understand their impact and identify areas for improvement. Now I carry out the first modeling as early as the prototype stage, to anticipate the impact of our future products as early as possible. This allows us to easily compare the impact of different prototypes and choose the best option for the final product.

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What are the platform's strengths?

The platform is very ergonomic and easy to understand, yet extremely precise! It's very easy to use, and we're well guided through our LCAs. Even without any training in LCA, I think the platform makes it easy for companies to do.

The platform simplifies the search for materials, and the headings are clear and make it easy to model our products. The results section is also very useful for understanding the impact of our products and identifying eco-design levers.

The ability to compare scenarios is very useful for us, because it's essential for eco-design!

Last but not least, one of our greatest strengths is the responsiveness of the Waro team.

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Have you already improved some of your products?

Yes, even more so now that we're at the prototype stage.

A good example is our acoustic separator, which separates office workstations from each other. It's a product that's very much in demand in offices. At first, we wanted to make it with a recycled textile panel. I did the LCA and realized that it was much more impactful than a recycled PET panel! For this product, on a prototype scale, we chose recycled PET because it had the least impact.

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How did you integrate Waro to improve your CSR strategy?

The eco-design of Morning's furniture range was put in place before the creation of the CSR department, which was already an integral part of the objectives at the very start of the range's creation.

Waro clearly enables us to implement and achieve our eco-design objectives. It's extremely important to be able to explain why our furniture is eco-designed, how we manage the eco-design of our range, and so on.

Waro helps us strengthen our CSR strategy!